Our presenters

The Fit Fusion presenter team is comprised of leading subject matter experts with multiple years of experience in the fitness industry. Each presenter brings their unique experience and background to the team enabling us to share over 80+ years of industry knowledge.

Meet the Fit Fusion presenter team

Chad Toocheck

 

 

 

 

 

 

 

 

 

 

With over 15 years of experience in the fitness industry and 5 years of dedicated service at Crunch, Chad brings a deep passion for both physical transformation and people development. Beginning his career in group fitness before transitioning into personal training, Chad developed a strong focus on the psychology behind achieving sustainable results. As a subject matter expert in client acquisition and retention he specializes in optimizing the trainer-to-client experience to drive meaningful outcomes. Chad's approach blends strategic insight with hands-on coaching, ensuring both clients and trainers are set up for long-term success.

Dawn Roberts

 

 

 

 

 

 

 

 

 

 

With over 10 years of experience in the fitness industry, Dawn specializes in Front of the House operations, focusing on delivering exceptional customer service, team leadership, and operational efficiency. Her time at Crunch Fitness has provided her with a comprehensive understanding of member engagement, staff development, and creating a welcoming, high-energy environment. Passionate about training and empowering others, Dawn is committed to helping professionals elevate their skills and enhance the overall member experience through innovative training and leadership strategies.

 

Jennifer Renfroe

 

 

 

 

 

 

 

 

Jennifer is a fitness industry executive with over 35+ years of experience. With over 20+ years at Crunch she has scaled the programming arm of the business from one location to over 500+ with an emphasis on accelerated growth and brand expansion.  She specializes in programming, training, and development with multiple years of experience in a dedicated franchise model.  Jennifer spent the past 15 years with Crunch Franchise as a founding member of the operating team with a focus on elevating group fitness in over 500+ locations worldwide. She is a dedicated brand ambassador with a focus on building a strong culture and community to differentiate and successfully scale rapidly within the fitness arena.

Michael Goodsell

 

 

 

 

 

 

 

 

 

Mike has been a member of the Crunch Fitness family for over 11 years as a franchisee, Operating Partner, and COO.  He has extensive experience in scaling an organization for rapid growth and creating a culture of community and connection. As Chief Development Officer, Mike spearheads the growth for Fit Fusion with an emphasis on new gym development and acquisitions.  As the CDO of Fit Fusion, Mike’s focus on accelerated growth, development of the network, bottom line revenue and results.

Robert McCormack

 

 

 

 

 

 

 

 

 

 

 

As a founding partner of Fit Fusion, Mack currently serves as the CEO of the company spearheading Fit Fusion's growth and innovation throughout the Crunch network with a strong focus on training and development.  With an extensive background in organizational infrastructure and leadership, Mack combines his passion for fitness with years of business expertise to position Fit Fusion as the top growing franchisee in the Crunch brand.  A lifelong champion for training and development, Mack has both designed and implemented training programs that foster both team member growth and promote operational excellence.  Serving as a board member, advisor, and co-owner in several private ventures, Mack blends his expertise in business and fitness providing unique insights into the ever-changing customer journey and overall member experience.